Facebook Ads Management That Actually Converts.
Stop guessing why your ads aren’t working. I manage your Facebook and Instagram campaigns end-to-end — strategy, targeting, creative, and optimization — so you get consistent leads and sales, not just clicks.
What you can expect
What’s included
Everything your campaigns need,
done for you.
No piecemeal services. Every package covers the full stack of what makes Facebook Ads actually work.
Campaign Strategy
Before a single ad is written, I build a full-funnel strategy around your business goals, target customer, and competitive landscape. No templates — custom for every client.
Audience Research & Targeting
I build cold, Lookalike, and retargeting audiences based on your actual customer data — not assumptions. Separate funnel stages mean the right message reaches the right person at the right time.
Ad Creative Direction
I write all ad copy and provide creative briefs for images or video. Copy is built using proven direct-response frameworks (PAS, AIDA) with a problem-first hook that stops the scroll.
Pixel & Conversions API Setup
I install and verify your Facebook Pixel and Conversions API (CAPI) to ensure every lead and sale is tracked accurately. Proper tracking is the foundation of every optimization decision.
Ongoing Optimization & A/B Testing
Campaigns are reviewed and optimized weekly — audience performance, creative fatigue, bid strategy, and budget allocation. I test systematically so every change is based on data, not guesswork.
Performance Reports
You get a clear monthly report covering spend, leads, cost-per-lead, ROAS, and key insights in plain language. No confusing dashboards — just the numbers that tell you if the campaigns are working.
How it works
From onboarding to results
in 4 clear steps.
No lengthy discovery phases. Most clients have campaigns live within 7 days of onboarding.
We review your current ads, identify what’s working and what’s not, and I outline a clear strategy for your goals. No pitch — just honest analysis. You leave with actionable insights whether you hire me or not.
You grant access to your Meta Business Suite. I audit your existing pixel, ad account, and audiences, then build the campaign strategy, audience structure, and ad copy for your approval before anything goes live.
Campaigns go live. The first 7–14 days are the learning phase where Meta’s algorithm collects data. I monitor daily and make micro-adjustments. Most clients see their first leads within the first 2 weeks.
Once the campaign exits the learning phase, I optimize weekly — killing underperforming creatives, scaling winners, refreshing audiences, and adjusting budget allocation to maximize your cost-per-result.
Pricing
Simple, transparent packages.
Management fee only — your ad spend budget is paid directly to Meta and is not included. No setup fees. Cancel anytime.
- 1 active campaign
- Up to 3 ad sets
- Audience research & setup
- Ad copywriting (up to 3 variations)
- Facebook Pixel verification
- Monthly performance report
- Email support
Best for: single product or offer, small ad spend (≥ $10/day)
- Up to 3 active campaigns
- Cold + Lookalike + retargeting audiences
- Ad copy + creative brief guidance
- A/B testing (2 variations per ad set)
- Facebook Pixel + Conversions API setup
- Bi-weekly optimization review
- Bi-weekly performance report
- WhatsApp / Messenger support
Best for: lead gen businesses, e-commerce (ad spend $30–$100/day)
- Unlimited campaigns
- Full creative strategy & copy
- Advanced audience architecture
- Weekly A/B testing cadence
- Pixel + CAPI + custom events
- Weekly performance reports
- Priority Slack / WhatsApp access
- Monthly strategy call (60 min)
Best for: scaling businesses, high ad spend ($100+/day)
Book a free 30-minute audit call. I’ll review your current setup and tell you exactly what you need — and what you don’t. Book your free call →
Why freelance vs. agency
What you get that agencies
won’t give you.
| What matters to you | Giovanni Carlo Bagayas | Typical Agency |
|---|---|---|
| Who runs your campaigns | Me, directly — always | Junior account manager or intern |
| Response time | Same day | 24–72 hours via ticketing system |
| Strategy customization | ✓ Built for your business | ~ Template-based |
| Pricing transparency | ✓ Clear flat-fee packages | ✗ Often % of ad spend + retainer |
| Minimum contract | Month-to-month | 3–6 month minimum common |
| Pixel & CAPI setup | ✓ Included in all packages | ✗ Often extra cost |
| Reporting | ✓ Plain-language, KPI-focused | ~ Often vanity metrics only |
Why work with me
I care about your revenue, not my dashboard.
My success metric is your cost-per-result. Not impressions, not reach, not CTR.
I optimize for ROAS and cost-per-lead — the numbers that matter to your business — not vanity metrics that look good in a report but don’t pay your bills.
I’m one of the few specialists who runs both Facebook Ads and SEO. Paid traffic fills the funnel fast. Organic SEO compounds over time. Together, they’re more powerful than either alone.
I manage campaigns for clients in the Philippines, US, and Australia. My timezone overlap with Southeast Asia is a genuine advantage for fast-moving campaigns that need same-day attention.
Flat monthly fees, no percentage of ad spend, no setup charges. Month-to-month contracts mean I earn your business every single month by delivering results.
FAQ
Common questions about Facebook Ads management
Let’s get your ads working
Ready to stop wasting
ad spend?
Book a free 30-minute audit call. I’ll review your campaigns and give you a clear picture of what’s working, what’s broken, and exactly what to fix — no commitment required.